Behavioural Insights for Healthy Aging
Healthy aging is not only about the genes we are born with, but also about the choices, we make through our daily life. Thus, one “easy” way to foster healthy aging is to influence and guide behavior of those who are healthy (e.g. stopping smoking, eating healthier, being active), of those who are at risk (e.g. engaging with screening programs and attending medical appointments), and of those who are already ill (e.g. taking medication as prescribed).
“This is not easy as it sounds: human behaviour is often influenced by automatic, habitual and unconscious responses and people have limited self-control, attention, cognitive capacities and memory,” says Professor and Group Leader Marco Piovesan.
The group designs, conducts and evaluates a series of interventions based on behavioural insights to steer people towards a higher well-being. The group also investigates potential unintended side effects, heterogeneous effects on different target groups and finally clarifies whether these interventions can be implemented effectively, enhancing individual health, increasing productivity and reducing the health costs for society.