Behavioural Insights for Healthy Aging

The primary goal of our group is to study everyday decisions that influence long-term well-being. We design and test experimentally policies based on behavioural insights that help to promote healthy aging. We collaborate with governments, institutions and non-profits to study decision making in natural environments.





Healthy aging is not only about the genes we are born with, but also about the choices, we make through our daily life. Thus, one “easy” way to foster healthy aging is to influence and guide behavior of those who are healthy (e.g. stopping smoking, eating healthier, being active), of those who are at risk (e.g. engaging with screening programs and attending medical appointments), and of those who are already ill (e.g. taking medication as prescribed).

“This is not easy as it sounds: human behaviour is often influenced by automatic, habitual and unconscious responses and people have limited self-control, attention, cognitive capacities and memory,” says Professor and Group Leader Marco Piovesan.

The group designs, conducts and evaluates a series of interventions based on behavioural insights to steer people towards a higher well-being. The group also investigates potential unintended side effects, heterogeneous effects on different target groups and finally clarifies whether these interventions can be implemented effectively, enhancing individual health, increasing productivity and reducing the health costs for society.




























Marco Piovesan

Group leader

Marco Piovesan

Phone: +39 342 52 55 989

University of Verona
CV, publications, etc.



Name Title Job responsibilities Phone E-mail
Christina Gravert Associate Professor Behavioral Economics; Experimental Economics; Public Policy; Nudging; Incentives and Behavior Change +4535334782 E-mail
Stefano De Dominicis Associate Professor +4535326016 E-mail

Eksterne forskere

Navn Titel Telefon E-mail
Sibilla Di Guida Associate Professor +45 65 50 72 95